8.1 How To Track With Channels

Google has its own FREE tracking feature called "Channels". Channels remindme of spy movies, where a smart chip is planted in the arm of a supersleuth, making it easier to track his activities or whereabouts.

AdSense hands you 50 such chips. Use them to track ads on specific domainnames or to group ads according to specific ad formats, keywords, theirlocation on the page etc. You can use any other factor that might impacttheir effectiveness, based on the type of website you have.

Channel those clicks!

Google tells you many things about each Channel, such as the adimpressions, click-throughs and earnings data.You can use the channel reports to find out which channels are making youthe most money — and how to increase your earnings for other channels.